Today, just went I thought soaring prices, dieting and coupon-clipping were going to suck all of the fun out of grocery shopping, I found a 12-pack of Diet Cranberry Raspberry Snapple in Publix. And while the $8.99 was not on my neatly budgeted shopping list, the case went quickly into my cart without hesitation. I had to buy it so Publix would know shoppers want Diet Cranberry Raspberry Snapple in a case (instead of individual bottles). Every vote counts. I know, I don’t even impulse-buy like a normal person, do I?